Traversing the minefields of change always is tricky business. But shifting disciplines is a whole other thing. It's the difference between catering to the masses and to the individual, advertising a
product and actually selling it, randomly browsing rather than searching for specifics and delivering what you think consumers want versus what they know they want. Those kinds of paradigm shifts are
rattling all aspects of the media and entertainment industries in ways that the advent of color TV, Imax, transistor radios and videocassette recorders never did. That's because new digital mainstream
technology is designed by computer and electronics companies to empower consumers with tools and fingertip commands of the content and services they want, when they want it. Media and entertainment
companies have virtually no say in the matter.
Read the whole story at The Hollywood Reporter, July 19, 2005 »
