“The rising tide of interest in the impeachment hearings lifted all media boats on both sides of the dock, TheRighting Founder and President Howard Polskin notes, adding, “Audience scrutiny of the impeachment process that began in November carried over into December. The holiday season did not appear to significantly distract audiences from following the polarized battles taking place in Washington.”
Actually, the analysis indicates some boats rose more than others, especially PJ Media, whose unique monthly visitors soared 312% over December 2018, Red State (+122%) and WND (+121%).
The biggest losers were Western Journal (-17%), the Daily Caller (-22%) and Breitbart (-38%).
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As usual, those sites scoring the seemingly huge reach gains had very little audience to begin with.