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Planters Tweaks Super Bowl Effort After Kobe Bryant's Death

  • The Wrap, Monday, January 27, 2020 7:37 PM
Planters is modifying its Super Bowl ad campaign following the death of NBA star Kobe Bryant. The brand had released a teaser that showed Mr. Peanut falling to his death in a sacrifice to save celebrities Matt Walsh and Wesley Snipes. “The alterations only impact paid advertising on Twitter and YouTube,” per The Wrap. “No change has been made to the company’s in-game plans. Planters will air an ad during the third-quarter of Super Bowl LIV, which will feature the funeral for the 104-old mascot.”

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