EyeWonder Debuts 'Push Down' Format

  • October 20, 2005
Rich media firm EyeWonder Wednesday released a new rich media format dubbed "Push down expandable," which slides Web content down when the user chooses to expand the ad, and slides it back up when the ad is collapsed again. The ad format is now available on sites such as AOL.com, the AOL welcome screen (for members), and CNN.com.

--Shankar Gupta

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