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Nordstrom Uses Influencers To Ease Shopper Anxiety

Nordstrom created an influencer campaign that highlights the luxury retailer’s new safety measures. Instagram posts show the influencers “clad in trendy clothing and masks” and “photographed in unusual and notably spacious parts of the store like the Nordstrom x Nike sneaker boutique,” according to The New York Times. “The posts all praised Nordstrom’s safety measures, like mandatory masks, abundant hand sanitizer and adherence to social distancing.”



Read the whole story at The New York Times »

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