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Behavior Targeting And Search: Like Oil and Vinegar?

  • MediaPost, Tuesday, November 1, 2005 11:26 AM
MediaPost's Online Media Daily is publishing a three-part series on the future of behavioral targeting. Part I examines how search engines are working to integrate past search behavior into Web search. How much are marketers willing to pay for more targeted search? What are the privacy issues? Where does adware fit into this mix? Steve Smith has the answers

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