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Creative Media Awards Branded Entertainment: Original Film/Video, Proud Parent

To celebrate proud families and the importance of allyship to the LGBTQ+ community, OREO together with 360i created a campaign and platform named Proud Parent fostering the idea that loving a world starts with a loving home. As Pride parades were canceled due to the pandemic, OREO and 360i have recreated some of the famous signs that proud parents have carried in earlier celebrations, subsequently displaying the creative along the abandoned parade routes in New York and San Francisco.

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