Condé Nast and Porsche are collaborating on The Art Of The Drive, a digital content platform designed to educate and inspire the next generation of creators.
The partnership brings together Conde Nast properties Vogue, Vogue Business and Wired along with Porsche and DRUM. The three Condé Nast brands have a combined audience of 150 million in Germany, the U.K. and the U.S.
The Art of Drive is the first component of Porsche’s new brand campaign "Dreamers. On."
Running through November 2021, the program will feature documentaries, videos, articles, events, Q&As and panel discussions across the three titles, Conde Nast says.
The first of two modules, about reinvention and evolution, features U.S. singer-songwriter St. Vincent (Annie Clark), British-Jamaican tech founder Sharmeadean Reid and American stylist Karla Welch. The launch film, about the Grammy award-winning St. Vincent’s sound and vision, is directed by Nina Meredith.
“Together with Porsche, we have created a wealth of creative content and resources that we hope informs, educates and entertains communities around the world.” States Jamie Jouning, Chief Client Officer, Condé Nast.
The concept has been curated by CNX, Condé Nast’s in-house creative agency. Also collaborating is Vogue's 2021 Forces of Fashion.