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Nike Acquires Virtual Sneaker Company

Nike has acquired Rtfkt, a virtual products and experiences company that uses technologies like augmented reality, blockchain authentication, NFTs and game engines to create "next generation collectibles.” The acquisition comes on top of several others Nike has made to improve its digital capabilities, including predictive analytics firm Celect and data integration platform Datalogue, per Retail Dive.

Read the whole story at Retail Dive »

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