• by Tony Silber , February 22, 2022

Petsradar, the pet-focused media brand launched in September 2020, has  experienced rapid growth during the pandemic, when many media businesses were shuttering brands.

The brand, owned by Future plc,offered authoritative information on animal care, along with reviews of the latest gear and links to great deals from retailers, according to the company. Petsradar is now in the top 50 brands in U.S. lifestyle/pets category, according to Comscore.

In addition:

• In January, the site hit 885,000 users globally, including 834,000 new users
• Year-over-year audience growth from the fourth quarter of 2020 to the same period in 2021 was a whopping 2,958%.
• Its best-performing buyer’s guide, Best Automated Cat Toys, has sold close to 4,000 cat toys to date.
• Its most-viewed buyer’s guides, Best Dry Cat Food and Best Kitten Food, have been viewed by 200,000 people. 
• The site’s most viewed story — “Meet Kefir the cat, the dog sized Maine Coon that’s taking the Internet by storm" — has had 230,000 unique views.

In 2020, the American Pet Products Association estimated that $109 billion would be spent on pets in 2021, according to Future. It also reported that the sector had remained largely untouched by the pandemic, with pet revenue seeing 63% of growth during COVID-19. ResearchandMarkets.com indicated a continued surge in 2021.