• by Steve McClellan  @mp_mcclellan, March 14, 2022

Fallon has launched KeyBank’s latest brand strategy and creative campaign. The messaging is designed to demonstrate how deeply KeyBank cares about people and communities. 

Actress Katey Sagal was enlisted to read the campaign’s voiceover lines. 

“To really put people inside KeyBank’s shoes, we illustrated how employees are helping everyday people break down barriers,” said Nikki Baker, co-chief creative officer at Fallon. “The impact being made outside of the bank’s four walls is what really matters.” 

Sample the new work here.