• by Fern Siegel , March 17, 2022

Virtue Worldwide named Darius Hines as managing director, overseeing North American operations and working with agency clients, such as Logitech, Vanguard and Coca-Cola.

The agency is a subsidiary of VICE Media.

Prior to his appointment, Hines was with Ogilvy, where he served as managing director leading the North American businesses for both Unilever and Siemens AG, as well as Dove. 

Before that, Hines was vice president, marketing at the martech startup BLKBOX, where he helped drive brand relevance with millennial consumers for the agency brands.

Hines brings extensive experience in the spirits industry, with stints at William Grant & Sons, Pernod Ricard USA and Bacardi Limited.

Najoh Tita-Reid, Global CMO Logitech called Hines "a great blend of traditional marketing experience ... he developed an innate understanding of what it takes to build a brand inside of culture.”