Roku Has Biggest Share of Voice For Open Programmatic CTV Ads
- by Robert Williams , April 14, 2023
Streaming-device maker Roku had the most share of voice for open programmatic advertising on connected television (CTV) at 50% in February, according to data compiled by fraud-prevention company Pixalate.
Roku’s share was more than twice that of electronics giant Samsung in second place at 21%. Amazon (13%), Apple (5%), LG …
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