Magnite Has Biggest Share Of Programmatic Ads On CTV
- by Robert Williams , April 20, 2023
Magnite had the biggest share of programmatic advertising among sell-side platforms for connected television (CTV) in the first quarter of 2023, according to estimates by fraud-prevention firm Pixalate.
Magnite’s 44% share on Amazon Fire TV streaming devices and 40% share on Roku devices were bigger than its closest competitor FreeWheel, …
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