Colle McVoy To Lead La-Z-Boy Brand Refresh
- by Steve McClellan @mp_mcclellan, June 14, 2023
Colle McVoy has been selected by furniture producer La-Z-Boy to lead a refresh of the iconic brand.
The agency will provide strategy, design, public relations and influencer marketing with a remit to reposition La-Z-Boy from a perceived “nostalgia brand” to a distinctive brand for modern audiences.
Communications will begin in August 2023 with activations and influencer engagement. Branding assets impacting retail stores, website, advertising and product design will roll out in early 2024.
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