• by Steve McClellan  @mp_mcclellan, June 15, 2023

Houston's largest credit union, TDECU has appointed Louisville, Ky.--based agency Doe-Anderson as it new ad agency. 

TDECU is a not-for-profit financial cooperative with more than $4.5 billion in assets, nearly 400,000 members and 39 service locations. It serves as the official credit union of the Houston Texans and has strategic partnerships with both Buc-ee’s and the University of Houston.

As agency of record, Doe-Anderson is working with TDECU on creating a new brand strategy and creative campaign to expand its membership and markets. Doe-Anderson was awarded the business following a competitive pitch. 

 “We were impressed with Doe-Anderson’s breadth of capabilities, thoughtfulness and its creative prowess that will help us break out of the standard banking and credit union mold,” said TDECU SVP, Chief Marketing Officer Sheiludis Moyett. “They brought a partnership mentality and approach. We clicked.”

Birnsteel has recruited Leeza Gray as Account Director and Claudia Bodington as Associate Creative Director on the account. Joining Gray and Bodington on the team is Keisha Jordan, Creative Director, whom Doe-Anderson recruited at the end of 2022.

With client experience across the financial, health & wellness, retail and B2B industries, Gray joins Doe-Anderson from Flume Digital Marketing & PR in Johannesburg, South Africa, where she was Client Service Lead and Account Director. Bodington, most recently a freelance creative consultant, was previously Copy Director at STG Brands and before that Senior Copywriter at Barefoot Proximity.