Omnicom Group was named Creative Company Of the Year at the Cannes Lions Festival of Creativity, which wrapped up Friday.
The award is based on the Festival’s judging system and points awarded for winning Lions awards and being shortlisted for awards during the week-long festival. The runner-up was WPP while Interpublic Group ranked third.
WPP’s Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its part in a campaign by Dove that called out a TikTok filter called Bold Glamour for being detrimental to wholesome outlooks and perceptions about beauty. Omnicom’s PHD was the runner-up and GroupM’s Wavemaker was third.
Network of the Year went to DDB Worldwide while WPP’s Ogilvy was runner-up and Omnicom’s BBDO Worldwide was third.
Independent Network of the Year was GUT, followed by Wieden + Kennedy and Rethink.
Agency of the Year was awarded to GUT, Buenos Aires. Publicis Conseil Paris was runner-up and Omnicom’s adam&eveDDB, London was third.
Independent Agency of the Year went to GUT Buenos Aires. Rethink Toronto was second and Wieden+Kennedy Portland was third.
Apple won its first Creative Brand of the Year award, a title held by Burger King for three consecutive years. Dove and Heineken placed second and third respectively. Apple also won a Film Lions Grand Prix for its ad 'Relax, it's iPhone – R.I.P. Leon', which was created in-house.