Sarah Lent has joined Omnicom’s B2B marketing and communications agency Doremus+Co as president. 

She fills a role previously filled by Paul Hirsch, who has been elevated to CEO and retains the title of Chief Creative Officer.  

In addition to operational duties Lent will oversee partnerships within Omnicom and support the expansion of Doremus’ offerings in content, social and demand generation.  

Lent arrives at Doremus, which is celebrating its 120th anniversary this year, at a time when the rate of growth of B2B brands outpaces that of B2C, according to Enterprise Recalibrated, a special report from Doremus and sibling agency Interbrand launched as part of “Best Global Brands 2022.”   

Lent spent nearly eight years with Interbrand rising to executive director, and where she worked with large, enterprise B2B brands across US, Europe, Middle East and Africa.   

Earlier she served at WPP’s EssenceMediacom, and before that was executive director at Interpubic digital agency R/GA.