Gap is tapping a former D2C fitness brand executive, Chris Blakeslee, as the new president of its Athleta brand effective Aug. 7. "Athleta CEO Mary Beth Laughton left abruptly in
March, as sales at the once-fast growing activewear label faltered amid 'product acceptance challenges,'" per
Retail Dive. Blakeslee most recently served as president of Alo Yoga and its
sibling company Bella Canvas, an apparel basics wholesaler that expanded into retail during his tenure.
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