Bed Bath & Beyond CFO
Holly Etlin offers some words of wisdom for other companies facing financial woes. Finance executives at companies in decline get used to
managing liquidity very tightly and dodging the bullet when it comes to serious liquidity events, she says. “Often people get lulled into a sense of being able to do it again and again and
don’t realize that they’re really slipping too close to the edge,” Etlin told
Retail Dive. “Probably the biggest point I would make to a CFO of a company in distress
is that you need to know and recognize that you can’t manage those issues forever. Don’t manage it too close to the edge.”
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