• by Teresa Buyikian , August 7, 2023

Who can forget the Chicken Sandwich Wars, started by Popeye’s new Chicken Sandwich in August 2019 (and fueled by disputes from ubiquitous chicken chain Chick-fil-A)?

By the end of 2019, Popeyes had seen a 38% increase in sales, with the surge in business largely attributed to its new chicken sandwich. “Saturday Night Live” skits and a literal chicken shortage followed. And by January 2021, more than 20 American QSRs had launched or rereleased their chicken sandwiches.

Now, as its sandwich turns five, Popeyes has launched a week of promos via the chain’s app or website for Popeyes Rewards Members. Beginning today, customer rewards customers can earn free delivery, double points, free food and more through Sunday August 13, 2023.

On Monday, Popeyes Rewards members will pay a $0 delivery fee with a $25 minimum purchase. Tuesday Rewards customers earn double bonus points on every purchase. On Wednesday all side orders are 50% off normal points redemption value. Thursday’s customers will receive free fries with a $15 purchase. Friday awards members with 300 bonus points on a $20 purchase.

Saturday is Chicken Sandwich day, with BOGO on any Chicken Sandwich Combo (Classic, Spicy, Blackened, or Bacon & Cheese). The week ends with dessert: 200 bonus points awarded with dessert and $10 minimum purchase.

In other news, Popeye’s expanded its dessert menu with the addition of OREO Cheesecake this summer. The cooky-heavy item uses crushed OREOs as the crust and has a cheesecake topping made up of OREO filling and more OREO cookie bits. The chain also recently announced the return of its Big Box, which includes two pieces of the chicken along with two sides and a buttermilk biscuit.