Commentary

A Tale Of Two Presidential Merch Campaigns

If the presidential election campaign plays out anything like the presidential merch campaign, incumbent Joe Biden is winning.

Within a couple of hours of "The Official Trump Store" promotional email featuring a new mug -- or is it mugshot -- as a fundraising promotion for the twice-impeached former president, the Biden Harris campaign one-upped it with an interactive, scratch-off email revealing a new, state-of-the-art, color-chaining mug featuring the President changing from his trademark aviator shaded version into a "Dark Brandon" one.

The other guy's mug features the copy "Never Surrender!" under the criminal mugshot he literally surrendered to take.

Say what you want about his suitability for office, he wins the race for the world's greatest self-parodist.

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