• by Ray Schultz , October 25, 2023

New York Magazine has formed a partnership with Bluestone Lane, an Australian coffee roaster and café lifestyle brand. 

The arrangement, New York’s first with a food and beverage retailer, will allow subscribers to redeem a $15 credit to Bluestone Lane on the company’s app. They can also enter to win a year of free Bluestone Lane coffee grounds.  

“We’re thrilled to kick off our partnership with Bluestone Lane and offer our subscribers with premium coffee and food choices at all their locations across the country,” says Manny Getachew, vice president and general manager at New York Magazine. 

Getachew adds, “We’re just as excited to provide Bluestone Lane customers the perfect companion to their coffee with trial subscriptions to New York.”

New York’s new ‘Inside Power’ issue, will be available in Bluestone stores later this week. In addition, Bluestone Lane customers, called “Lane Locals”  will have the chance to receive a free three- month digital subscription to New York. 

Lane Locals will also receive a free copy of New York’s recent Fall Fashion issue, which has a double-flip cover, in select stores.  

"We hope that when Bluestone Lane locals take their coffee breaks this fall, they’ll immerse themselves in the world of New York Magazine and vice versa," says Nick Stone, founder and CEO of Bluestone Lane.