Kanye West (who now goes by "Ye") had a testy relationship from the get go. "When the company ended the relationship last October, it appeared to be the culmination of weeks of Mr. West’s
inflammatory public remarks — targeting Jews and disparaging Black Lives Matter — and outside pressure on the brand to cut ties," per The New York Times. "But it was also the culmination
of a decade of Adidas’s tolerance behind the scenes."Read the whole story at The New York Times »
