• by Teresa Buyikian , November 29, 2023

For Insomnia Cookies, every day is cookie day. But this year, in honor of National Cookie Day on Dec. 4, the chain has planned way more than just one day of promotions..

Dec. 1 through Dec 4, customers who show their Insomniac app in store or online with any in-app delivery will receive a free Classic cookie and a $1 Deluxe cookie. The chain is also offering buy 12, get 12 cookies free with online purchases. In-store customers will receive a buy six, get six free, offer. And members of Insomnia’s loyalty program, CookieMagic, will receive a free six-pack of cookies.

Beginning today, the bakery will also launch its second annual national Ultimate Cookie Lover Contest, which will run through Dec. 4. Entrants can vie for a chance to create their own cookie flavor by sharing a photo or video to Instagram or TikTok making their case for why they’re the “Ultimate Cookie Lover.”

Purdue student Abby Haluska, who won the 2022 contest, worked with the brand’s “Cookievation” team to create The Cinnamon Bun Filled Deluxe Cookie, which contains cinnamon dough with cinnamon chips, white chocolate chips and cream cheese icing filling. From Dec. 1 though Dec. 10, Insomnia will premiere the limited-edition cookie.

Post-National Cookie Day, the chain is launching its Jinglebread collection holiday treats, as well as the Holiday Spirit collection with flavors such as Vegan Sweet Potato Pie Classic and Solstice Confetti Classic, both of which launch Dec. 5.