Webroot Campaign Uses Humor To Remind People Of Serious Cyber Threats


Cybersecurity software firm Webroot, a unit of OpenText, is out with a new campaign created by ad agency Madwell. 

Spots highlight threats like hackers tapping into bank accounts, malware and viruses.  

Madwell took a humorous approach that combines virtual and real environments to create the ads.  



“This campaign seeks to redefine online protection by emphasizing humor and intrigue over fearmongering and a litany of features,” said Chris Sojka, co-founder and CCO, Madwell, who also directed the campaign. “Shot entirely on XR [extended reality] screens, the campaign blurs the line between digital and reality, echoing the challenge of discerning truth online.” 

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