Nielsen Media Research Tuesday said it filed a motion with a Los Angeles State Superior Court in response to a suit filed by Univision Communications to block Nielsen's roll out of local people meters
in Los Angeles on July 8. Nielsen's filing claims Univision's motion should be denied due to, "among other reasons, the superior quality of rating data" offered by people meters. An affidavit by
Nielsen Chief Research Officer accompanying the motion, asserts that "Univision has made false and misleading contentions about our LPM sample composition, our weighting procedures, and the
differences between the ratings generated by the current system and LPM."
