News Corp. this morning unveiled a massive public service advertising effort in conjunction with the National Center for Missing & Exploited Children and the Advertising Council to promote child
safety online. The campaign, which focuses on News Corp.'s Fox Interactive Media and Myspace.com units, is part of a broader effort to develop safety curriculum and educate the public on online
safety. The move also appears to help counter mounting criticism by education and parent groups about MySpace.com, an incredibly popular social community among teens and young adults.
