PepsiCo and Motorola are teaming up for a new summer promotion that includes using pop singer Mariah Carey, a Grammy winner who will produce original ringtones for cellphones. Dubbed "Pepsi Cool
Tones & Motorola Phones," the promotion offers more than 100 ringtones available through download, with 20 of them from Carey. A Pepsi spokesman said the effort marks the first time top musicians
have written specifically for the ringtone format in a promotion. "I had a lot of fun with this project," the singer said. "It was a great creative outlet because musically I could do things here that
I would never think to do for one of my albums. This was a great idea by Pepsi, and I'm happy to be a part of it." The chance to win a Motorola Razr or Slvr cell phone is also part of the promotion,
and a TV spot from BBDO detailing the "tones and phones" promotion is set to break in May. Carey's imminent concert tour is also part of the Pepsi deal, as her first show in Los Angeles is part of
the Pepsi Smash concert series.
advertisement
advertisement
Read the whole story at Brandweek »
