Marketers who want to rise above all the advertising clutter now have a new means by which to achieve their goal--literally. A huge new blimp that makes the standard Goodyear model look like a kid's
water balloon has been developed by a Florida company called The Lightship Group. The device floats 1,000 feet in the air, travels 15 miles per hour, and sports a 70-by-30-foot LED screen that looks
like a floating drive-in movie screen. Marketers who rent the blimp can show their newest commercials, NFL football highlights, movie trailers, or just about anything else that would normally be shown
on TV. "It totally rises above the clutter because this is the only one of its kind in the world," said Toby Page, Lightship group marketing director. "It's never been seen before, so it gets a huge
amount of attention." The new blimp is the crossroads of technological advances in both balloon and LED technology, with stronger lift power, a more durable "envelope" (the part that fills with
helium), and lighter, higher-quality electronics. Similar television screens previously were just too heavy.
advertisement
advertisement
Read the whole story at Associated Press/San Jose Mercury News »
