Wieden+Kennedy, New York has been named the agency of record for Fathead, a Web-based retailer of life-sized peel-and-place likenesses of sports and entertainment stars for wall decoration. Those
duties were previously held by Maiden Lane out of San Francisco. Fathead, owned by Camelot Ventures, has exclusive partnerships with NFL, NBA, NHL, MLB, NASCAR, The Simpsons, Family Guy, Spider Man,
and Star Wars, among other brand organizations. Wieden New York will be handling all creative duties, including interactive/digital and traditional.
