• by Laurie Petersen , June 1, 2007

Arby's Restaurant Group is sole sponsor of a new online lunch break featuring a 30-minute collection of NBC's most popular comedy shows.

The Lunch Break Show is Web-based appointment TV, airing weekdays from noon to 2PM. It's viewable at www.thelunchbreakshow.com or NBC Digital Entertainment's broadband channel dotcomedy.com.

Among the featured shows are clips from "30 Rock," "The Office," and "Saturday Night Live," as well as late-night monologues, comedy shorts, Web-exclusive videos and classic sitcom moments. Once logged in, no additional typing is required.

Viewers can get email alerts reminding them when the show is starting.

Nearly 60% of office workers in the U.S. spend their lunch breaks at their desks looking for distractions, according to Kelton Research.

In addition to banners and video, the Arby's promotion features coupons. A panic button hides the screen for those who need a quick camouflage.