Bold Move: Nielsen To Rate mun2

Noting the prominent gains of Hispanic-targeted networks, NBC Universal said its Telemundo sister cable network, mun2, would now be measured by the Nielsen ratings system for all cable networks.

On one level, it's a bold move, considering mun2 is in only 17 million homes. Networks often wait for a larger reach before they release ratings.

Similar to MTV Tr3, mun2 targets young, bilingual Hispanics.

The announcement comes on the same day Nielsen disbanded its 15-year-old separate ratings service for Hispanic viewership (which mun2 utilized). The company has opted to go with just one general market sample, as the size and buying power of the Hispanic audience continues to accelerate.

Networks such as Univision applaud the move. Univision hopes to persuade advertisers to consider Spanish-language nets in the same vein as the English-language ones. In its announcement, mun2 expressed a similar sentiment.



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