• September 4, 2007

The Pepsi Bottling Group has formed a five-year partnership with Bristol (Tenn.) Motor Speedway and Bristol Dragway. PBG will be the exclusive provider of carbonated and select non-carbonated beverages at both venues.

The partnership includes category exclusivity for all carbonated Pepsi-Cola products including Pepsi, Diet Pepsi, Sierra Mist, Mountain Dew and non-carbonated beverages such as ready-to-drink Lipton Tea, Tropicana Juice Drinks, Gatorade, Aquafina Flavor Splash, Aquafina Sparkling, and Starbucks Frappuccino.

The multi-year agreement between Bristol Motor Speedway and Bristol Dragway and PBG also includes a number of shared marketing initiatives designed to help both entities increase brand awareness and promote their products throughout the racing community.