Verified Identity Pass tapped Optimedia U.S. to handle media planning and buying duties for Clear, which provides its members with fast-pass lanes at airport security checkpoints. Optimedia has
purchased 250 Clear memberships for its five U.S. offices. Clear provides members with access to faster lines through airport security checkpoints by using an identity card containing their encrypted
fingerprint or iris images. Entrepreneur Steven Brill, who also founded CourtTV,
The American Lawyer and
Brill's Content magazines, founded the company. --Amy Corr
