• Fortune via CNN.com, Wednesday, November 7, 2007 11:15 AM

Sony executives are betting that this holiday season could be one of the best ever for consumer electronics sales--and they are putting their ad money where their mouths are. Sony Electronics President Stan Glasgow says that despite gloomy predictions in the midst of the subprime mortgage meltdown, he is confident that technology spending will be healthy based on orders from retailers like Best Buy, Circuit City and business in its own stores.

Sony is also launching a major marketing campaign to hawk its high-definition products like TVs, camcorders and Blu-ray disc players. "You'll see more advertising than we've ever done before," Glasgow says. "The campaign is a little over $100 million. It's being rolled out very heavily starting this month."

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