The 2007 selections are a genuine tie, as each agency won for very distinct reasons, though they do share some common tools and philosophies that helped drive the industry forward. Those details will be revealed in January when Media publishes its annual supplement profiling its 2007 winners in all of its "... of The Year" categories. Other winners for 2007 include:
Media Department of the Year: Goodby Silverstein & Partners
Media Boutique/Independent of the Year: Naked
Media Client of the Year: Unilever
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Holding Company of the Year: Publicis
Supplier of the Year: Google
Unlike other annual industry awards, Media does not base its selections on new business wins and billings volume gains, per se, but on an organization's ability to demonstrate strategic vision, innovation and tangible industry leadership. The selection of some or all parts of Starcom MediaVest Group for each year of the award have been increasingly unpopular in some industry circles.
Also being announced today, are OMMA magazine's annual Interactive Agency of the Year winners and Marketing Daily's annual Marketer of the Year selections for 2007, each of which will be profiled in print in January.
OMMA's 2007 Interactive agencies of the year go to:
Gold: MEC Interaction
Silver: Mindshare Interaction
Bronze, Best Integrated Approach: The Insight Factory
Bronze, Best Creative Executions: AKQA
Bronze, Best Use of Broadband Video: OMD Digital
Bronze, Best Use of Social Media: Deep Focus
Marketing Daily's 2007 Marketers of the Year are:
Marketer of the Year: AT&T
Technology Marketer of the Year: Apple
Retail Marketer of the Year: Costco
Restaurant Marketer of the Year: Dunkin' Donuts
Entertainment Marketer of the Year: Disney
Automotive Marketer of the Year: Mercedes-Benz
Congratulations to all the winners and finalists in this year's competitions.