• Los Angeles Times, Monday, September 8, 2008 11:30 AM

To mark the search giant's 10-year anniversary, the Los Angeles Times' Jessica Gyunn interviews Google's Marissa Mayer, the search giant's vice president of search products and user experience. Mayer says the company's biggest achievements over the past 10 years have without a doubt been search and search advertising: "Google has changed the monetization of content online through AdSense and our advertising network. It's also notable in terms of the economic benefits Google has had for small businesses and the opportunities created as a result of that."

Over the next 10 years, Mayer says the company will continue to improve search, fighting hard for that last "10%", as she calls it (some might argue that search is less than 90% solved). She says Google will also look for ways to better monetize video, maps, books and computing services offered in the cloud.

Mayer downplays the significance of new projects like Chrome and Android, but make no mistake about it, Google wants everyone -- users, advertisers and publishers -- to use its services for everything they do online. It doesn't merely want to organize all of the world's information anymore; it wants to organize the whole Web.

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