• December 10, 2008

The multifaceted running campaign will showcase its Spring 2009 running footwear and apparel at an exclusive launch event in New York City.

As a reflection of Under Armour's brand positioning of performance and authenticity, each ad depicts a precise moment when Under Armour's world-class athletes train to run and run to train in a unique and poignant light.

The spots will debut on Jan. 1 on MTV, ESPN and NFL Network. There will be three 30-second spots including a women's-only version.

The campaign will feature world-class athletes, including Brandon Jacobs, star of the Super Bowl champion New York Giants; Heather Mitts, U.S. National Women's Soccer Olympic Champion; Santana Moss, star of the Washington Redskins; Chris "Macca" McCormack, Ironman Champion; Jeff Samardzija, star pitcher for the Chicago Cubs; Paul Rabil, a Major League Lacrosse standout, and Nicole Branagh, Olympic Volleyball player.

The "Athletes Run" campaign will run on TV, print, online and OOH nationwide.--Nina Lentini