• by Gavin O'Malley  @mp_gavin, February 2, 2009

Lead generation company Clash-Media has been reenlisted by the U.S. Military to recruit both new and experienced service men and women, the partners are expected to announce today.

Last year, Clash-Media generated some 10,000 leads per month--for roughly $100,000 a month--for the U.S. Military. This year, while Clash expects to provide a similar rate of leads to the Army, Navy, Air Force, Marines, Coast Guard and the National Guard, the true scale of the new campaign has yet to be determined.

"We're still waiting to see whether (President Barack) Obama's going to pull out of Iraq," said Christopher Petix, president of Clash Media US. "We think we'll know by mid-February."

Through a network of mostly educational and higher-learning-related Web properties, Clash-Media reaches some 7.5 million users, largely ages 18-35 years old.

Along with media agency Universal McCann, Clash-Media is running the recruitment campaign in line with the military to fully integrate with the Armed Services' in-house recruiting drives.

The U.S. Military Web site reflects the approach of Clash-Media's own USHigherLearning.com, which is a resource for high school graduates and working adults.

Based in New York, Clash-Media launched in 2006 and presently delivers some three million fully opted-in sales leads globally every month, complete with detailed profiles on their interests, to clients including Whiskas, Toyota, Cheapflights and AXA.

According to Petix, the U.S. Military only makes up a small share of Clash-Media's overall business.

Clash-Media currently has offices in London, New York, Copenhagen and Munich. It plans to expand into France, Spain and Italy, followed by Asia-Pacific.