Web video startup Jivox today is expected to announce an online video ad affiliate program, which will endeavor to present direct challenges to competitors like Mixpo.
Jivox recently announced that it had doubled its customer base and
tripled the number of ads served on the Jivox Publisher Network in the fourth quarter of last year. The company also plans to announce a new version of its service that includes new interactive
features as well as a new metric for measuring the effectiveness of online video ads.--Gavin O'Malley
