• February 3, 2009

Ad network Brand.net has launched the Brand.net quality certification platform that combines a grading system with proprietary page-level content filtering technology.

The company said it will rely on IBM Proventia Web filter technology from IBM Internet Security Systems to improve the process of targeting ads on specific spots and pages. The IBM Proventia Web filter blocks unwanted Web content, analyzing both text and image content.

Brand.net said the strategy follows a three-step process to ensure that ads serve-up in the best spot. First, Brand.net evaluates each site on over a dozen attributes. Second, each site is assigned a control grade. Finally, during the ad-serving process, Brand.net's page-level content-filtering technology screens the content on the individual pages within each site where ads will be placed.--Laurie Sullivan