• February 3, 2009

Boston-based Viewpoint Creative, whose national brand work includes campaigns for Disney, HBO, Discovery and ESPN, is launching Viewpoint Lifestyle, a new ad agency that will focus on local consumer lifestyle brands.

Recently, Viewpoint has done work with consumer lifestyle brands including Reebok, Comcast, Catz Sports, and Frontdoor.com and has also developed co-branded campaigns featuring XBox and Showtime, Wal-mart and Disney, Sears and ESPN.

"We see a lot of people in our own backyard we could be a very good fit with and think we can bring a new perspective to brands in the New England market," said Viewpoint General Manager David Shilale. "We know how to capture the emotional essence of a brand and how to execute in a highly competitive, fast-changing environment. And most importantly, we know how to market to and motivate consumers to take action."

Viewpoint's media mix crosses all platforms, including Web and mobile content, print, out-of-home, TV, collateral and in-store.--Tanya Irwin