• February 9, 2009

Quattro Wireless has expanded its mobile ad network beyond North America to Western Europe, Australia, New Zealand, South Africa and Asia. The move allows mobile advertisers to run through global and country-specific campaigns while giving publishers the chance to monetize audiences more widely.

"Mobile has a global audience and Quattro has extended its industry-defining premier network to reach it," said company CEO Andrew Miller, in a prepared statement. "It is a natural evolution to provide our experience, innovation, service and reach to brands and direct marketers on the global stage."

Quattro's network operates across mobile media including the Web, SMS text, applications and video and devices including the iPhone, BlackBerry and the G1.--Mark Walsh