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Frank O'brien

Member since December 2008Contact Frank

Articles by Frank All articles by Frank

  • Trends To Come Out Of Super Bowl XLVII Commercials in Engage:Teens on 02/14/2013

    Super Bowl commercials often set the stage for marketing trends in the upcoming year. Reaching a massive audience, these highly coveted spots are ideal for introducing a new product or service. While celebrity endorsements, crowdsourcing and social media interaction are nothing new in the marketing industry, the Super Bowl has demonstrated how commercials using these tactics can be used as a catalyst for targeting a teenage audience - and why the opportunity is tremendous for brands looking to appeal to a younger demographic.

  • Is Google Serious About Retail Stores? in Around the Net In Online Marketing on 02/09/2012

  • 2012: Social Will Be Key In Marketing Mix in Marketing: Green on 12/14/2011

    As 2012 approaches, green marketing will be as important as ever for both company image and bottom line. It should come as no surprise that using social media is the most effective way to take advantage of green marketing initiatives and establish a better relationship with the consumer. Unfortunately, some still aren't well versed when it comes to the social media landscape. In 2012, this will not be a good position to be in.

  • Is There A Better Multi-Tasker Than The Teenager? in Engage:Teens on 12/08/2011

    Think about it. At any given time, the average teen could be watching television, texting friends, surfing the web and finishing a term paper - all at once. The funny thing is that this is what many teens prefer. Their generation has become so used to the concept of multi-tasking that it has almost become second nature to them. So how can marketers take advantage of that?

  • Holiday Teen Marketing: Where You Need To Be in Engage:Teens on 11/17/2011

    With Halloween behind us and Thanksgiving on its way, the holiday season is finally upon us. Every marketer knows that this is the busiest shopping time of the year, and with new seasonal products come new ways to promote during this critical time for retailers.

  • Let Them Know You're Green in Marketing: Green on 11/09/2011

    As a 21st Century business, the odds are very good that you are, or have considered being, "green." While going green was largely considered nothing more than a trend when it first entered the business scene, studies have shown that being more eco-friendly can have numerous positive effects on any type of business, from economic factors to consumer-related ones.

  • How To: Market Successfully To The Multicultural Teens Of Today in Engage:Teens on 10/20/2011

    In a time filled with so much uncertainty, one thing seems to be a definite: America's ethnic culture is changing. Naturally, this means that America's teenagers are changing along with it. With one of the most desirable audiences for marketers becoming more and more ethnically diverse, it's important to reach out to as many teens as possible. Multicultural marketing is imperative for the current generation. Yet, at the same time, marketers have to be careful when toeing the fine line that is appealing to all people while trying not to fragment groups based on stereotype. Here are a few tips on how to appeal to today's teen on a multicultural level.

  • Going Green Can Be Masculine, Too in Marketing: Green on 10/12/2011

    Small and quiet hybrid cars, reusable shopping bags, eating organically; on the surface, going green isn't the easiest thing for the typical male ego to adjust to. While some people would argue that the true example of masculinity is a man who doesn't care what others think of him, let's face it, men can be self-conscious, too.

  • Shrinking to Size in Future of Media on 09/26/2011

    Every industry can learn from history, and ours is no different. The communications industry - marketing, advertising, and PR - has had a history of shrinking then expanding, then repeating the cycle. As an industry we have done so for financial gain. In a time period where we're shrinking we're finding efficiencies. In a time period where we're expanding we're increasing profits. We are coming off of a time period where business, not just media, was expanding but we're entering a period of extreme efficiency - the business of our industry will shrink in every sense of the word for the foreseeable future.

  • Reversing Roles: Teens In The Drivers Seat  in Engage:Teens on 09/15/2011

    Just to be clear: although the title of this post may suggest that I am going to be talking about teens driving their moms to soccer practice in a fuel-efficient hybrid vehicle, I'm not. (Although I've always loved creative writing and that visual gives me a good start -- maybe I'll expand on that in a later post!) Instead, let's talk about a very real shift in the way we as marketers look to influence this market now and in the years to come.

Comments by Frank All comments by Frank

  • Future of Social, Digital Shops In Doubt by Steve McClellan (Online Media Daily on 05/21/2013)

    Couldn't have said it better @Leslie. Also, to take it one step forward, the agency that has the infrastructure to produce services vs deliver others from a third party will steal the show in our opinion. Released a white paper on this very subject - - based on our agency that is 5yo with infrastructure, a solid base, and track record. It's only a matter of time ;)

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