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Aliza Freud

Member since March 2008Contact Aliza

Aliza is the founder and CEO of SheSpeaks (www.shespeaksinc.com). She leads the influencer marketing & media platform SheSpeaks that partners with brands to create engaging content that is amplified at-scale to millions. The SheSpeaks platform reaches over 300 million consumers monthly. SheSpeaks also operates its own social handles with over 300,000 reach including video platform, SheSpeaksTV. Cynopsis Media named Aliza to the Top Woman in Digital list while PR Week made her one of the Innovation 50. Prior to SheSpeaks, Aliza was an executive at American Express, where she led worldwide brand innovation initiatives including product management, new product development & co-brand partnerships. Aliza holds an M.B.A. from Columbia Business School and has been featured on ABC News, MSNBC, Good Morning America and in Forbes, The Wall Street Journal, New York Times and The Economist. She lives in New Jersey with her husband, two awesome daughters and two rambunctious Labrador Retrievers.

Articles by Aliza All articles by Aliza

  • Couponing In The Digital Age in Engage:Moms on 06/30/2017

    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection.

  • Couponing In The Digital Age in Engage:Moms on 05/26/2017

    Last weekend, I stopped into Target to pick up some sunblock. As I stood in the aisle scanning my options, I noticed a mom next to me with her daughter who appeared to be around 12 years old. The mom was also looking for sunblock but she had another digital tool at her disposal to help make her selection. The mom handed her daughter three difference sunblock bottles all from three different manufacturers and she said, "Scan these on the Target app on my phone and see which one has a coupon offer." Her daughter obliged and when one of the three options showed a discount, that was the one she threw into her cart. She put the other two bottles back on the shelf and moved on.

  • How To Build Successful Influencer Marketing Campaigns in Marketing: CPG on 05/08/2017

    CPG brands have jumped on the influencer marketing bandwagon with everyone from cosmetic, food, diaper, paper towel and many other CPG brands all leveraging influencers to help tell their stories.

  • Will Consumers Buy Groceries Online? in Marketing: CPG on 04/13/2017

    A few weeks ago I wrote an article for "Engage:Moms" about a recent study we fielded related to online grocery shopping. The study found that 80% of consumers surveyed will buy 100% of their groceries in-store and not online. In fact, just 5% say that they do 50% or more of their grocery shopping online.

  • Will Moms Buy Groceries Online? in Engage:Moms on 03/24/2017

    In late 2015, Oreo cookies ran a successful promotion tied to the holidays called "Oreo Colorfilled." The brand cleverly engaged consumers online by allowing them to personalize special holiday-themed packages of Oreos to send to friends. The entire experience took place online from personalization of the cookie packages all the way to credit card capture and check out.

  • 3 Tips For Getting And Using Product Reviews in Marketing: CPG on 03/13/2017

    In the lead-up to SXSW last week, Bazaarvoice, the product review software company, held their annual summit in Austin, Texas. I attended the conference and was struck by the variety of companies who rely on product reviews. There were representatives from companies that make everything from make-up to garage door openers as well as many B2B product and service firms.

  • The Erosion Of Trust And What It Means For Brands in Engage:Moms on 02/24/2017

    There is no escaping the term "fake news" these days. All you have to do is scroll through your news feed and the term appears on a regular basis. This, coupled with some of the scandals that have been plaguing corporations recently such as Volkswagen faking emissions tests and the makers of the EpiPen increasing its cost by 400%, has had an impact on consumer trust. And it isn't a positive one.

  • Do Consumers Want To Commune With Brands? in Marketing: CPG on 02/13/2017

    For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc.

  • Moms Divided: What The Women's Marches Can Highlight for Brands in Engage:Moms on 01/27/2017

    By many accounts, the Women's Marches held last Saturday in Washington, D.C., and around the country were a success. It is estimated that well over 1 million people participated in the marches in the U.S. alone. There were, of course, "sister marches" in many cities around the world.

  • Amazon: CPG Friend Or Foe? in Marketing: CPG on 01/09/2017

    Amazon's growth and emergence as a retail powerhouse are undeniable. They are one of the top 10 retailers in the world with annual revenue of over $100 billion. A significant force in the retail space, Amazon is setting its sights on selling a lot more CPG products in 2017.

Comments by Aliza All comments by Aliza

  • A Gorilla In Our Midst: Western Lowlands And The Social Media High Life by Barbara Lippert (Mad Blog on 06/02/2016)

    Well said and thank you for taking the time to say it. What's very disturbing is the fact that negativity toward women has permeated every aspect of our lives -- especially on social media where everything from our appearance to our parenting to our professional lives has become fodder for hurtful and insensitive comments. I think women need to stand up for one another and fight back against this negativity. I wonder if women would support a movement committed to curbing prejudicial or insensitive commentary about women online?   

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