Articles by Andy All articles by Andy
- Ello Again.... in
MAD London on
10/10/2014
Despite the negativity, Ello is offering something new, and perhaps we should be embracing that rather than be too quick to criticise.
- Say Hello To Ello Before It's Time To Say Goodbye in
London Blog on
10/02/2014
The scramble for Ello invites has been the talk of social media -- but does this new network have the right model to bring the fight to Facebook?
- From Russia With Love in
MAD London on
09/26/2014
Russia represents a massive untapped market for many online brands, but applying a domestic mindset to an overseas campaign is doomed to failure.
- Publishers Need To Rip Up The Rule Book When Deciding On Digital Content Policy in
MAD London on
09/19/2014
The publishing world has been tentative at best when deciding on how to press forward with a digital content plan. Encouragingly, at least one seems to be getting it right.
- Future's Not So Bright After All in
MAD London on
09/12/2014
Future publishing has always been held up as a digital leader, but giving away digital copies of magazines to print buyers is not the way forward -- it devalues digital and it doesn't say much about the quality of magazines if print versions need a digital addition to attract customers.
- Children Hold Digital Future In Their Hands in
Online Media Daily Europe on
09/05/2014
Those born after 2000 are the most digitally savvy people on the planet these days. They are taught from an early age about use of social, cyberbullying and the basic techniques to search for information.
- Facebook Moves To Slow Click Bait in
Online Media Daily Europe on
08/29/2014
So I expect that what we will see now is more articles that neatly provoke the readers into action, encouraging them to share or comment.
- Yahoo, Tell Us Again Why We Need You in
MAD London on
08/01/2014
With more than 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Google -- but they have a lot of catching up to do.
- Yahoo, Tell Us Again Why We Need You in
Online Media Daily Europe on
08/01/2014
With over 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position to compete with Amazon and Google - but they have a lot of catching up to do.
- A Plea On Behalf Of Native in
MAD London on
07/25/2014
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review the labelling of paid content recommendations on their sites. Anyone who has read a couple of newspaper Web stories has seen these widgets which put paid content on publisher sites that tell readers they "might also like" one of several stories "from around the Web."
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