Seth Demsey
Member since October 2013Contact Seth- Senior Vice President of Global Advertising Products and Strategy, AOL Networks AOL
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- Programmatic Buying and the Evolving Definition of 'Upfront' - Separating Myths from Reality in
Real-Time Daily on
10/17/2013
While the tsunami of buzz around "Programmatic Upfronts" reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why - the industry is accustomed to the tradition of "TV Upfronts," where advertisers come to schmooze with celebrities and check out the broadcasting goods, and it's all about scarcity. But as the consumption of content on computers, smart phones and tablets continues to surge, TV is far from the only place to reach an audience at scale. Why, then, should broadcast be the only medium with an "Upfront?"
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