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Chris Schreiber

Member since January 2011Contact Chris

  • Vice President, Marketing & Communications sharethrough
  • Twitter: @cousinchris
  • 244 Jackson St 2nd Floor
  • san francisco California
  • 94111 USA

Chris leads marketing and communications at Sharethrough. Prior to Sharethrough, Chris worked in the Global Communications and Public Affairs Department for Google, helping design and execute communications strategy for key consumer applications and social media initiatives. Earlier in his career Chris worked in content strategy roles for major entertainment brands, including Late Night with Conan O’Brien and CBS Sportsline.

Articles by Chris All articles by Chris

  • Three Myths About Programmatic Native in Programmatic Insider on 02/23/2015

    There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) two years ago. With the creation of FBX, demand-side platforms (DSP) built support for creative metadata, such as headlines, thumbnails and the other categories that make up native ads. This was version 1 of programmatic native. Seeing the success of FBX, Web publishers began hypothesizing about how they could bring the same native RTB capabilities to their sites and applications outside of Facebook. With the IAB closing in on the ratification of OpenRTB 2.3, which will add native capabilities to the standard programmatic process, we are closer to version 2 then ever before.

Comments by Chris All comments by Chris

  • Sorry, I Don't See The Web Going 'Native' Anytime Soon by Cory Treffiletti (Online Spin on 12/05/2012)

    Appreciate the discussion you've started Cory. Though I also disagree with the POV. To Arlo's point, it sounds like you are using a limited definition of native advertising rather than taking into account the ad systems created by Twitter, FB, Adwords, and many of the other social media giants that have created native ad products. We are now seeing the next wave of native advertising with editorial publishers opening up native ad placements en masse. It's going to happen, but not just because the press has been writing about it, but because it has to, the attention problem with banner ads is not going away.

  • Nine Challenges Facing The Growth Of Branded Content by Ashkan Karbasfrooshan (Video Insider on 01/10/2011)

    Really thoughtful piece. Might add the new opportunity that social brings to brand video. Huge array of engaging social sites that can place brand videos within their site experience, and then in turn lead to earned media for brand videos that users find entertaining.

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