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John Motavalli

Member since February 2016Contact John

  • columnist Freelance
  • Fernandina Beach Florida
  • 32034 USA

John Motavalli has written for the New York Times, New York Post, USA Today, Adweek, TV Week, Inside Media, Success, Interview, and many other periodicals. He is the author of Bamboozled at the Revolution, (Putnam Penguin), a definitive account of the fatal collision between the Internet and major media.

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  • 'Rolling Stone' Magazine Asks, 'Do You Want To Make A Deal?' by Thom Forbes (Marketing Daily - Top of the News on 09/18/2017)

    Hey, Thom, reading this has me recalling my Inside Media interview with Wenner. I concluded he was the most unpleasant, uncooperative and generally obnoxious person I have evern interviewed, and that covers a lot of territory. It seems to me not a coincidence that Jann Wenner and Graydon Carter are going down at the same time. It's not just that magazines are in trouble. Both of them had turned their pubs into radical left politcal journals. In the August issue, Graydon Carter had something like 5 Trump attack articles, crowding everything else. And I have not seen any issue of RS without an attack on Trump, leftie raving from Matt Taibbi, etc. I don't think people buy Rolling Stone to read about Trump, one way or the other. They want to read about music. I am aware that RS has a long history of political reporting, but in the 60s it seemed to be part of the zeitgeist, and now it is just out of step. Completely. 

  • Graydon Carter Steps Down As Editor Of 'Vanity Fair' by Sara Guaglione (Publishers Daily on 09/07/2017)

    Isn't it kind of obvious that Carter had become obsessed with Donald Trump, which would have made CN uneasy. Not that they are Trump supporters, but VF was not supposed to be The New Republic or The Nation. I picked up a recent issue, and there 4 or 5 features slamming Trump. I don't think advertisers wanted that kind of stuff. And then there was his infamous editor's letter, that assumed Trump had lost the election and was regretting his decision to run. Everyone who read that knew Trump had won, and he looked less than prescient, one might say. I interviewed Carter a couple time, and met him a few times in CT. He liked going to flea markets. CN gets rid of everybody past a certain age anyway.

  • Goodbye To All That by John Motavalli (Programmatic Insider on 05/24/2017)

    Thanks, Ed. You may have noted I am not the only one. There is a widespread purge going on. 

  • Snap: Teenage Fad Or This Year's Silly Putty? by John Motavalli (Programmatic Insider on 05/17/2017)

    Right, Ed. You also have to have DEEP pockets to absorb the many failures you are bound to have. Consider this statistic: For the average TV season, Here are the averages broken down:   500: The average number of pitches heard by network and studio execs each summer 70: The average number of pilot scripts ordered each fall 20: The average number of pilot episodes ordered each January 5 – 12: The average number of series each network orders each MayAnd then, of the shows actually picked up, most will fail.  

  • Snap: Teenage Fad Or This Year's Silly Putty? by John Motavalli (Programmatic Insider on 05/17/2017)

    I think I see some of the logic of CEO Spiegel. He's thinking of MTV. My old buddy Tom Freston figured out that the only way for MTV to mature was to change the programming from videos to measurable programs. Previously, MTV did lousy in the Nielsens because who could remember what show one had watched? Which VJ was on? It was undistinguished blur. So Freston moved the programming into game shows and the like. Similarly Spiegel wants a hit show for watercooler talk about Snap, and for name recognition, and for getting some of that TV ad money aimed at the young demographic. But TV production is so expensive and so difficult to get right that I doubt he has the time to succeed. 

  • Snap: Teenage Fad Or This Year's Silly Putty? by John Motavalli (Programmatic Insider on 05/17/2017)

    So Douglas, if that's true, why are Snap's numbers so disappointing? I'm sure that why Spiegel says advertisers have to be educated but I'm not sure they have the patience for that.

  • Snap: Teenage Fad Or This Year's Silly Putty? by John Motavalli (Programmatic Insider on 05/17/2017)

    I'm reaching for my bong as we speak. And Facebook is now starting an online TV service. And Snap is going to compete with that? 

  • Up To 80% Fraud? Business As Usual For Ad Tech by John Motavalli (Programmatic Insider on 05/10/2017)

    Perhaps I see the irony here. The only way to verify online advertising is to forget algorithims and do it by hand? Back to the 90s, when men were men, media buyers did their jobs, and my Inside Media went to every ad agency.

  • Up To 80% Fraud? Business As Usual For Ad Tech by John Motavalli (Programmatic Insider on 05/10/2017)

    I can't speak for the veractiy of Pixalate's numbers but if they are fairly accurate, it is scarey, all right.

  • Oath And Verizon Inspire Confidence. Not. Yet. by John Motavalli (Programmatic Insider on 04/26/2017)

    Yes, there is that theory, Henry, that if Yahoo had bought Facebook, it would have been like what News Corp. did to MySpace. Perhaps, but we will never know, will we? One would think Yahoo would have understood Facebook a little better than News Corp. got MySpace, but who knows? Scott is a mensch!

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